RUDD. 's first official launch The "humble." T-shirts Collection


Understanding "humble."


- modest; without an excess of pride. 

Somehow "humble" has been associated with someone of low rank or someone who is considered insignificant. 

This is false.

To be humble is to reject “false confidence”. To understand societal hierarchy is manmade.

To be humble does not mean you accept a lower estimation of yourself compared to others. Make no mistake; your environment, bank account, career, or social status does not define who you are. 


We all have greatness inside of us. So be great, liberate others, win your race, and be humble


- Zoe Ruddock

The One Love Crewneck 2020 Fall Launch 

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"One Love" 

A phrase exclusive to the Jamaican culture yet inclusive to all, One Love expresses unity, universal love, and the respect for all people regardless of race, social status, or any other defining characteristics. 

The Upcycled Shorts

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"The Up-Cycle" 

The up-cycled shorts is a project we were so excited to see come to life. We managed to use a portion of our "humble." t-shirts inventory to up-cycle and create our sustainable shorts and in turn created the perfect match to our "humble." t-shirts. We are excited to introduce more up cycled and sustainable projects for the future.    

The Signature Collection

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"The Signatures" 

This campaign features our traditional RUDD. logo paired with the introduction of the RUDD. signature design. We wanted to create a limited collection of essential pieces that can be worn comfortably throughout all seasons.