Hi friends, Zoe here, I’d like to take a moment and thank everyone for their support thus far. There are so many amazing brands to shop with & support, so if you’ve supported us in any way whether that’s been through making a purchase, reposting our content, or simply spreading the word about us, from every portion of my heart, thank you so much. I am sure some of you may have noticed, but I have decided to take RUDD. in a slow-fashion, sustainable direction. This is my offic

The Signature Collection This campaign features our traditional RUDD. logo paired with the introduction of the RUDD. signature design. We wanted to create a limited collection of essential pieces that can be worn comfortably throughout all seasons. #ruddthelabel #ruddclothing #minimaliststreetwear #sustainablestreetwear #buyblackatlanta #blackowned #womanowned

The Upcycled Shorts The up-cycled shorts is a project we were so excited to see come to life. We managed to use a portion of our "humble." t-shirts inventory to up-cycle and create our sustainable shorts and in turn created the perfect match to our "humble." t-shirts. We are excited to introduce more up cycled and sustainable projects for the future. #ruddthelabel #ruddclothing #minimaliststreetwear #sustainablestreetwear #buyblackatlanta #blackowned #womanowned

The One Love Crewneck 2020 Fall Launch A phrase exclusive to the Jamaican culture yet inclusive to all, One Love expresses unity, universal love, and the respect for all people regardless of race, social status, or any other defining characteristics. #ruddthelabel #ruddclothing #minimaliststreetwear #sustainablestreetwear

The "humble." T-shirt Understanding "humble." hum·ble - modest; without an excess of pride. ​ ​ Somehow "humble" has been associated with someone of low rank or someone who is considered insignificant. ​ This is false. ​ To be humble is to reject “false confidence”. To understand societal hierarchy is manmade. To be humble does not mean you accept a lower estimation of yourself compared to others. Make no mistake; your environment, bank account, career, or social status does