RUDD. officially launched in April, 2020 after years in the making.

RUDD. connects to the inclusive and expressive world of casual fashion and streetstyle. With minimalism, quality, and comfort in mind, RUDD. is a brand designed for the creative and thoughtful minimalist. 

FUN FACT: The name RUDD. is pronounced "RUH-D" which is, founder, Zoe Ruddock's nickname & part of her family name Ruddock. 

“This brand is a reflection of my personal style, creativity, and the evolution of both.”

                                                                                                                                                                            -Zoe Ruddock